PhD Ongoing - Nornajiha Kamdi

Research Area: Value Perception in Edutourism.

Photo Credit: inspirock

The study reviews a relevant and related literature on the topic of perceived value for the purpose of categorizing researches, discovering dynamics of revolution in literature and listed down the existing and the frequency dimensions used in tourism service oriented field. A paradigm funnel approach is used to investigate, categorize and analyze changes of literature which majority researches in perceived value of tourism service oriented fields are found to be in level 1 as empirical studies. Various dimensions of perceived value found in the tourism service oriented sector.

Despite of a large spread of tourism fields have been studied on the topic of perceived value, research on value perception that focus on edutourism remain limited.

This study has contributed to the tourist perceived value investigations and discover the frequency of perceived value dimensions in tourism service oriented field.

Publications:

Kamdi, N., Jamal, S.A. & Anuar, F.I. (2018), A Preliminary Study of Edu-tourist Perceived Values in Edu-Tourism Packages, International Journal of Academic Research in Business and Social Sciences, Vol. 8 (16), 153-162.

Kamdi, N., Jamal, S.A. & Anuar, F.I. (2018), A Review of Value Dimensions in Tourism Service Oriented Field via Paradigm Funnel, Journal of Fundamental and Applied Sciences, Vol.10 (6S), 1206-1228.

Kamdi, N, Hassan, N. & Jamal, S.A. (2016), A conceptual review of edutourism in Malaysia: Understanding the research trend, 2016 3rd International Hospitality & Tourism Conference (IHTC 2016) and 2nd International Seminar on Tourism (ISOT 2016) Bandung, Indonesia, 10-12th Oct, Page 411-414.