Research Area: An Examination of behavioral Intentions in Peer to Peer Accommodation: The Role of Perceived Value, Satisfaction, Trust, and Level of Co-Creation
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The purpose of this paper is to explore the motives of guests when considering a peer to peer accommodation, such as Airbnb. An exploratory research design was employed based on in-depth qualitative interview of nine guests who have stayed in any peer to peer accommodation in Malaysia.
In general, the guests in the study likely to choose this type of accommodation as opposed to the traditional type due to economic motive. Three other motives were derived – seeking new experience, meeting new people and pursuing others’ recommendation.
While research into peer to peer accommodation has received vast attention, those looking at guest motivations, particularly in Malaysia are still at infancy stage. The resulting motives of guests considering such platform helps the organizations in seeking better target market segment and the decisions criteria of the guests.
Publications:
Razli, I.A., Jamal, S.A. & Zahari, M.S.M. (2018), Validating the Measuring Instrument for Validating the Measuring Instrument for Determinants of Guest Perceived Value in Peer-to Peer Accommodation in Malaysia: A Pilot Study, International Journal of Academic Research in Business and Social Sciences, Vol. 8 (15), 277-285.
Razli, I.A., Jamal, S.A. & Zahari, M.S.M. (2018), Guests Motives for Participation in Peer to Peer Accommodation: Evidence from Malaysia, Journal of Fundamental and Applied Sciences, Vol.10 (6S), 1192-1205.
Razli, I.A., Jamal, S.A. & Zahari, M.S.M. (2017), Airbnb: An Overview of a New Platform for Peer to Peer Accommodation in Malaysia, Advanced Science Letters, Vol.23 (8), 7829–7832.
Razli, I.A., Jamal, S.A. & Zahari, M.S.M. (2017), Perceived value in peer-to peer (P2P) accommodation: A case of Airbnb, Journal of Tourism, Hospitality and Culinary Arts, Vol.9 (2), 213-224.