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Publications.

Othman, N & Jamal, S.A. (2016), Innovative system indicators for Islamic tourism using C-PEST factors. In Kozak, M. & Kozak, N. (Ed.), Destination Marketing: An International Perspective, pp.164-173. London: Routledge

Taher, S.H.M., Jamal, S.A., Sumarjan, N. & Aminudin, N. (2015), Examining the Structural Relations Among Hikers Assessment of Pull-Factors, Satisfaction and Revisit Intentions: The case of mountain tourism in Malaysia, Journal of Outdoor Recreation and Tourism, Vol.12, 82-88

Amir, A.F., Ghapar, A.A., Jamal, S.A. & Ahmad,K.N. (2015), Sustainable tourism development: A study on community resilience for rural tourism in Malaysia, Procedia-Social and Behavioral Sciences, Vol. 168 (2015), 116-122.

Hamid, R., Jamal, S.A. & Sumarjan, N. (2014), A Conceptual Study of Perceived Value and Behavioral Intentions in Green Hotels, Australian Journal of Basic and Applied Sciences, Vol.8 (5), 254-259.

Jamal, S.A., Othman, N. & Muhammad, N.M.N. (2011), The moderating influence of psychographics in homestay tourism in Malaysia, Journal of Travel & Tourism Marketing, Vol.28, 48-61.

Jamal, S.A., Othman, N. & Muhammad, N.M.N. (2011), Tourist perceived value in a community-based homestay visit: An investigation into the functional and experiential aspect of value, Journal of Vacation Marketing, Vol.17 (1), 5-15.

N. Muhammad & Jamal, S.A. (2011), Structural equation modeling of an integrated information processing and decision making, Elixir Management, Vol. 33(2011), 2282-2286.

Jamal, S.A., Othman, N. & Muhammad, N.M.N (2009), An Investigation into the perceived value of visitors engaging in Malaysian homestay tourism, Journal of Hospitality & Tourism, Vol.7 (2), 97-118.

Jamal, S.A., Sumarjan, N. & Chik, C.T. (2007), The introductory accounting course for hospitality students: A relationship between perceptions and examination performance, The International Journal of Learning, Vol.14 (7), 99- 104.

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