PhD Completed (2018) - Dr Rasidah Hamid

Research Area: Value Perception of Green Hotel.

The study investigates the mediating effects of satisfaction on the perceived value and behavioral intention relationship by using bootstrapping method.

We test our mediation model with sample of 325 guests of certified green hotels in Malaysia.

The bootstrap estimates are based on 5000 bootstrap samples in the study. Results reveal that satisfaction transmit the effect of perceived value to behavioral intentions. Satisfaction is found as mediator for the relationship between perceived value and behavioral intentions.

Publications:

Hamid, R., Jamal, S.A., Sumarjan, N. & Ong, M.H.A. (2017), Perceived Value and Behavioral Intentions Relationship: A Test of Mediation Model in Malaysian Green Hotels, Advanced Science Letters, Vol.23 (8), 7359–7362.

Hamid, R., Jamal, S.A., Sumarjan, N. & Ong, M.H.A. (2016), Perceived value antecedents and guest satisfaction in Malaysian green hotels, 2016 3rd International Hospitality & Tourism Conference (IHTC 2016) and 2nd International Seminar on Tourism (ISOT 2016) Bandung, Indonesia, 10-12th Oct, Page 595-600.

Hamid, R., Jamal, S.A. & Sumarjan, N. (2014), A Conceptual Study of Perceived Value and Behavioral Intentions in Green Hotels, Australian Journal of Basic and Applied Sciences, Vol.8 (5), 254-259.